Bournville

“Objective 1:
To escalate the brand’s premium imagery via associations with all things fine.
Objective 2:
To build chocolate discernment
Objective 3:
To augment that you have to ‘Earn a Bournville’
Objective 4:
To show that Bournville has the best quality of Cocoa Beans”

Primary Link: http://www.youtube.com/watch?v=ict16lzWf0s&list=UUeLuh1fSLqraZEXH9-v4CRA&index=8&feature=plcp
Facebook Link: http://facebook.com/cadburybournville
Twitter Link: http://twitter.com/haveyouearnedit
Youtube link: http://www.youtube.com/cadburybournville