Castrol

Objective 1: Relaunch Castrol Power 1, the premium lubricant for a bike.
Objective 2: Create India’s largest biking community online
Objective 3: Establish brand presence online & spread the word of Castrol providing the one stop solution for a bike’s needs.
Objective 4: Tie up with pre existing biking communities, biking enthusiasts & community influencers alike.

Primary Link: http://www.slideshare.net/FoxyMoron/castrol-case-study
Facebook Link: https://www.facebook.com/CastrolBiking

Twitter Link: https://twitter.com/castrolbiking
Slideshare Link: http://www.slideshare.net/FoxyMoron/castrol-case-study
Youtube link: http://www.missmalini.com/2011/10/16/actor-and-motorbike-enthusiast-john-abraham-talks-speed-thrills-and-chills-with-winners-of-the-fly-with-castrol-power-1-contest/