Femina

Objective 1:To change the perception that Femina is an older women’s magazine
Objective 2: To make the magazine relevant to a younger target audience
Objective 3: To bring alive the tagline “For all the Woman You Are”
Objective 4: To create a brand image that would appeal to all age groups

Primary Link: http://www.slideshare.net/FoxyMoron/femina-case-study
Facebook Link: http://www.facebook.com/feminawoman
Twitter Link: https://twitter.com/#!/Feminawoman
Slideshare Link: http://www.slideshare.net/FoxyMoron/femina-case-study
Youtube link: http://www.youtube.com/user/FeminaTV