Venue : Hilton, International Airport, Mumbai
Date : January 20, 2012


Cadbury Silk



·This nomination is posted under the category ·Web: Viral Marketing Campaign of the year

Company Name : FoxyMoron

Brief

Silk is a premium chocolate – its the best chocolate in the Cadbury’s portfolio in terms of the ‘eat experience’
The clear brief was to focus on a consumer video led campaign that focuses on consumers engaging with the product.

Links

Primary Link: http://www.youtube.com/watch?v=zbpFUZJGtE0&list=UUeLuh1fSLqraZEXH9-v4CRA&index=3&feature=plcp
Facebook Link: http://www.facebook.com/cadburydairymilksilk
Youtube link: http://www.youtube.com/cadburydairymilksilk

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