Femina Woman/Twinterview

The twitter handle of Femina was relatively inactive, with a small follower base and minimal interactivity. The brief was simple: Think of a groundbreaking, clutter-breaking idea which allows increased interactivity, increases the follower base, creates content for other social media platforms, get the inactive followers excited and engage with women on twitter.
The answer was Twinterview

Facebook Link: http://www.facebook.com/feminawoman
Twitter Link: http://www.twitter.com/feminawoman
Slideshare Link: http://www.slideshare.net/FoxyMoron/femina-twinterview-viral-marketing